The making of the new "Gliss Night Elixier"

We are proud to announce the great success of a brand new product which has accelerated the growth of Gliss as the hair care leader in Germany.
The original concept for “Gliss Night Elixier” was developed during one of our “InnoLab” innovation sprints we conducted for Henkel.

Integrated Innovation Design - Making of:
On the one hand, we leverage Henkel’s leading expertise in product development to create a solid base for new benefits and high-performing formulas.
On the other hand, consumer-centric innovation provides valuable insights into customers’ needs, behaviors, and preferences. By conducting market research, analyzing data and gathering direct customer feedback, we understand what users want and need from their products.
Our agile collaboration approach enables brand teams to develop products that meet the needs of their users but also align with their brand strategy. This leads to higher customer satisfaction, loyalty, and business success.