The magic ingredient for successful innovation

Together with Henkel’s New Business unit, we explored new fields of opportunities for product concepts and value propositions as future playgrounds for purposeful growth at Henkel.
 
This is how we combined proven ingredients to link strategic business priorities with real user needs by fostering creative collaboration as a diverse team:

• Validated insights

• Inspiring trends and foresight

• Tangible user immersions, brought to life by high-end video portraits and interactive formats that depict daily routines and specific socio-cultural environments

• Iterative workshop sessions with interdisciplinary teams

In times of digital collaboration and time pressure one magic ingredient is often neglected:
A “safe” environment with positive energy, driven by a diverse team of progressive minds. It is no secret that psychological well-being and team spirit support creative thinking. It is important to design innovation sprints in a way that there is always enough space to connect on a human level. Every participant must feel comfortable to openly share every thought without being afraid of making a mistake, or even sensing social pressure within a group. Any creative method is only as successful as the group spirit within the team.