The Next Stage of hair care, styling and coloration with Syoss

Co-creating the next stage of hair care, styling and coloration with Syoss
We partnered with Syoss/Henkel to host an online co-creation journey to identify new fields of opportunity and consumer-centric brand strategies.
The creative process was based on solid insights and accelerated by inspiring presentations, a hair-expert panel and mutual feedback to benefit from the various knowledge and viewpoints. An integrated consumer jury gave instant input via online surveys and live interaction sessions.
Together with the brand team and Henkel CMI, we hosted a diverse group of co-creators, consisting of internal experts from various categories, external challengers and actual users from different countries.
Thank you for the trust and the great collaboration!